It is an initiative by the Government under Pelan Jana Semula Ekonomi Negara (PENJANA) to encourage adoption of e-commerce by local businesses. The main focus is to help MSMEs widen their market reach via e-commerce.
In line with the economic recovery plan, this campaign will encourage more local businesses to adopt e-commerce capabilities as a new sales channel. In view of challenges posed by the COVID-19 pandemic, e-commerce has become the preferred channel compared to conventional ways of doing business.
MDEC is actively engaging with e-commerce partners to roll-out and execute the Micro and SMEs E-commerce Campaign.
The participating e-commerce partners are collectively contributing to match the Government’s allocation under PENJANA for the implementation of this campaign. The e-commerce partners will support MSMEs with e-commerce on-boarding training, seller subsidy and sales support.
The key beneficiaries will be local businesses and individuals with and without business registrations as they will receive e-commerce onboarding training, seller subsidy and sales support. Other local e-commerce players in the ecosystem such as digital marketing, delivery and e-payment services are also benefitting from the spill over effect.
Local businesses and individuals with and without business registrations who are interested to participate in this campaign may register at www.go-ecommerce.my/penjana.
The 20 e-commerce partners participating in the Micro and SMEs E-commerce campaign are Boost, Carousell, ConfirmPlusChop, DeliverEat, Elokal, eRomman, Fave, foodpanda, Grab, JOCOM, Kedai Matdespatch, Lazada, Lokein, Maybank, MyGroser, OURSHOP, PG Mall, Shopee, Touch ‘n Go eWallet and Zalora.
The 20 participating e-commerce partners comprises local and foreign players. Boost, ConfirmPlusChop, Maybank, Touch ‘n Go, JOCOM, MyGroser, Kedai Matdespatch and Lokein are among the local players participating in this campaign.
The Micro and SMEs E-commerce Campaign is introduced under the National Economic Recovery Plan (PENJANA) to nurture and facilitate all MSMEs to adopt e-commerce as the new way of doing business and expand their market reach.
Short-term: A stepping stone for the MSMEs to adopt e-commerce as a new way of doing business to weather the impact of COVID-19.
Long-term: To enable MSMEs to grow their business and to expand their market reach in domestic and global markets.
The timeline for this initiative is from June until September 2020.
The Shop Malaysia Online initiative features sale campaign(s) to encourage online consumption. It is initiated by the Government under the Pelan Jana Semula Ekonomi Negara (PENJANA) with support of participating e-commerce partners. Under this campaign, discount vouchers which are co-funded by both the Government and e-commerce partners will be issued to consumers to be redeemed against their online purchases on participating e-marketplaces.
The initiative is designed to spur economic recovery by stimulating online consumption. The main goal is to encourage existing e-commerce consumers to increase their consumption while also driving more consumers to shop online.
MDEC’s role is to execute the Shop Malaysia Online initiative with participating e-commerce partners and ensure the success of the sales campaign under this initiative.
The role of the e-commerce partners is to work with participating Malaysian sellers to drive and engage consumers to purchase through co-funding digital vouchers with the Government.
The Shop Malaysia Online initiative is intended to benefit consumers and Malaysian sellers.
Under this campaign, discount vouchers which are co-funded by both the Government and e-commerce partners will be issued to consumers to be redeemed against their online purchases on participating e-marketplaces. The digital vouchers can be applied against purchases and shipping fees. Each participating e-commerce partner will have their own specific sales campaigns to drive consumers onto their platform under Shop Malaysia Online initiative.
The 22 e-commerce partners participating in the Shop Malaysia Online campaign are Boost, FashionValet, Fave, Foodpanda, Grab, Lazada, Maybank, Shopee, Touch ‘n Go eWallet, Zalora, Carousell, DeliverEat, Elokal, eRomman, JOCOM, Kedai Matdespatch, Lokein, MyGroser, OURSHOP, PG Mall, SushiVid and Youbeli.
The 22 participating e-commerce partners comprises local and foreign players. FashionValet, Boost, Maybank, Touch ‘n Go, JOCOM, MyGroser, Kedai Matdespatch, Lokein and SushiVid are among the local players participating in this campaign.
Short Term: To spur the habit of buying online and generate new online buyers.
Long Term: To support local businesses and to keep the wheel of spending going within the nation via online shopping.
The e-commerce partners will commence the Shop Malaysia Online initiative from August until September 2020.